The fashion industry is hands down one of the worst industries for human rights on the planet. At any one time there may be up to 170 million children working in the industry. This is why all of our makers from outerwear to neck jocks are certified with social compliance with current audit certificates. We go the extra mile with Fairtrade. Every single person in the supply chain back to the cotton farm works in a certified fair workplace.

Without exception, every supplier holds a current SA8000 or BSCI (or equivalent) social compliance certificate with current audits and reports that meet our standards.


We believe that the time has passed for business as usual. It is very clear to us that we cannot continue to operate as a business the way businesses in the past have run. Our planet's resources are finite. They are running out. As a species we are taking far more than we are giving back.

So, we’re doing something about it. Bucking the trend and the status quo and imposing an environmental tax on ourselves to make sure we are supporting environmental activists, organisations and heroes (in our eyes) who are out there making sure we’re doing our best to replenish what we are taking. This is a self imposed tax on revenue (not profits, every dollar) that gets donated to audited environmental NGO’s around the globe.


6 years ago we started asking questions. Where did the fabrics come from that we were using? How were the people treated who made them? How do we get good quality, certified organic cotton that has been grown in a holistic way?

After a rabbit hole of investigation, we chose to partner with Fairtrade to facilitate our needs for quality ethical cotton and to help fight their cause of helping producers in growing countries achieve sustainable and equitable trade relationships. The result of this helps some of those most marginalised communities on the planet take control of their lives and flourish together.

This is done through set minimum prices for the cotton that the farmers grow, so we never pay less than the fair price agree upon regardless of circumstances. There is also a 2% premium paid on all Fairtrade products that goes back to the farming communities for them to spend as they choose, a new well, infrastructure, whatever they need to improve their community. We love this!


There are many tree planting projects out there, but the difference for us, and the reason we chose to partner with Eden Reforestations Projects, is their holistic approach. Eden Reforestation Projects' unique “Employ-to-Plant” methodology: provide sustainable employment to local people to restore and protect their natural environment, is something that spoke to our brand values in regards to having a broader vision of creating a solution to an environmental issue with an empowering social approach.

To us, environmental and social challenges go hand in hand, we feel we need to address both simultaneously to effectively overcome them.

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