Yuki Threads was founded in 2010 when founders Mitch and Lani were doing back to back seasons between Mt Buller and Japan. Their vision was to create a 100% Australian owned snow apparel company that bridged the gap between the Mountain and Street that genuinely cared about their customers.
Since these grass roots beginnings Yuki Threads has remained true to our core values; weʼre passionate about enjoying life and are committed to making the highest quality apparel, accessories and outerwear for our customers, who are the reason and inspiration for everything we do.
Along the road we’ve learned that it’s not so much what you do, but how you do it. We’ve learned that we can’t keep doing things the way people have done things in the past. We need to reduce our impact and take responsibility for what we are doing as a company and as individuals.
We’re not sustainable. Sustainability to us, is the ability to replace a resource as fast as you are taking it and with a full view of a supply chain and company we don’t feel this is achievable. What we can do though, is constantly refine our systems and supply chain to make sure that we are the closest we can be to that unattainable goal. We define this as responsible. Taking responsibility for your actions.
Where To Next?
You can now see a range of certified Fairtrade products made from certified GOTS organic cotton. Our synthetic fabrics are made from recycled plastic bottles. We’re using Bluesign approved fabrics and we’re also so proud to be partners with 1% For The Planet – a self imposed environmental tax on all sales (not profits). So where to next? Refining this and ensuring we are a positive impact on our industry, community and inspire others to create their own positive change.
'Their vision was to create a 100% Australian owned snow apparel company that bridged the gap between the mountain and the street.'