OUR STORY

Yuki Threads was founded in 2010 when founders Mitch and Lani were doing back to back seasons between Mt Buller and Japan. Their vision was to create a 100% Australian owned snow apparel company that bridged the gap between the Mountain and Street that genuinely cared about their customers.

OUR STORY

The Beginning

OUR STORY

What’s Changed?

Along the road we’ve learned that it’s not so much what you do, but how you do it. We’ve learned that we can’t keep doing things the way people have done things in the past. We need to reduce our impact and take responsibility for what we are doing as a company and as individuals.

We’re not sustainable. Sustainability to us, is the ability to replace a resource as fast as you are taking it and with a full view of a supply chain and company we don’t feel this is achievable. What we can do though, is constantly refine our systems and supply chain to make sure that we are the closest we can be to that unattainable goal. We define this as responsible. Taking responsibility for your actions.

OUR STORY

Where To Next?

'Their vision was to create a 100% Australian owned snow apparel company that bridged the gap between the mountain and the street.'