Mitch here. What. Is. Up!
I hope you all had a rad last few months, hopefully scoring waves or slaying pow in the mountains somewhere.
We had an awesome break and are frothing to get back into it! I myself went to Montana and went on a yurt trip (backcountry glamping pretty much. Very fancy. Was expecting more of an Aus BC hut), hiked an active volcano erupting lava in Guatemala, immersed myself in the Peruvian Amazon, got Bot Flys in my neck (gross AF), found my spirit animal, then chilled for a month in a sleepy cool little surf town in Ecuador. Just the break required!
So, whats next?
Not something outrageously different. We feel the company's purpose and need for existence is sound. We have refocussed on what is important to us and we're going to get after that.
Our community is you. The group of incredible people who built and support our brand and vision. It's us. The small crew (only 3 of us atm) that sail the Yuki ship. It's allllllll the crew in our supply chain, farmers, machinist, merchandisers, warehouse crew & everyone else we connect with directly or indirectly. Starting with YOU, we want to unite our community. Bring us together, strengthen and empower each other.
The best to us means quality, fit, function, performance, and responsibility. We're back to basics atm with outerwear taking a rest for this season and we're about to deliver the best products we have made to date. As we get back into it and grow, our focus and dedication to crafting the best product will scale with us.
While our primary goals are on our community and our product we are committed to continuing to support the individuals and companies whose primary goal is saving our planet as we have done for years previously. We believe conscious companies and planet protectors can save the direction of the future of our planet and everyone on it.
Next step? Have some goddamn fun!
But first, we need to do the boring stuff behind the scenes to make sure we can deliver you great products, service, and some fun events for this season! We'll have the shop open in a couple weeks. We'll have the Winter 23 collection out a couple weeks after that and then my friends we will be SNOWBOARDING a couple weeks after that Yewww!!!
Can't wait to see you on the hill soon!