Yuki Threads was founded in 2010 when founders Mitch and Lani were doing back to back seasons between Mt Buller and Japan. Their vision was to create a 100% Australian owned snow apparel company that bridged the gap between the Mountain and Street that genuinely cared about their customers.
Since these grass roots beginnings Yuki Threads has remained true to our core values; we’re passionate about enjoying life and are committed to making the highest quality apparel, accesso-ries and outerwear for our customers, who are the reason and inspiration for everything we do.
Hanging out at the snow is part of a lifestyle that transcends the everyday and we want to spread the stoke regardless of your ability. We exist to provide you with a label that you can wear everywhere, and we love seeing wherever in the world you’re wearing your Yuki.
Yuki Threads isn’t just a brand, we’re about a lifestyle. Shredding with the crew, laughing uncontrollably after an epic line, supporting local communities, having fun and enjoying life.
Over the past year we’ve been intensively examining our supply chain, manufacturing processes and overall impact as a business over the past year. As a result we’ve learnt a lot, discovered our larger responsibility and have committed to being a positive change by making some seriously epic changes.
We’re proud as punch to say our Winter 17 range is manufactured responsibly using 100% Fairtrade Organic Cotton (GOTS certified) and we donate 1% of all sales to 1% for the Planet.